Leisure Xscapes (LX) is a boutique marketing and strategy studio focused on intentional travel, wellness-led hospitality, and innovative products. LX operates at the intersection of storytelling, strategy, and lived experience—translating the world of luxury wellness into clarity, relevance, and long-term value for modern travelers, residents, and brand partners.
Founded by Jessica Williams, LX was shaped by a career spent navigating high-stakes public and private-sector environments, where performance, pace, and precision were non-negotiable. As a former federal lobbyist and advisor, Jessica understands complex systems, the importance of credibility, and the power of trust built over time. As a mother of four, she understands sustainability—not as a buzzword, but as a necessity.
LX emerged from a recalibration—a recognition that the future of luxury is not excess, but restoration with intention. Not escape, but integration. Not status, but well-being that carries forward into daily life.
From this perspective, founder Jessica Williams articulated the concept of self-recertification: a disciplined practice of reassessing and renewing one’s capacity for the life being lived now. Just as professionals recertify to remain effective in their work, self-recertification invites individuals to pause, recalibrate, and realign—ensuring they are qualified not for a past version of life, but for the one they have grown into.
Today, LX serves as both a strategic marketing partner and a curated community, spotlighting newly opened and reimagined wellness destinations, residences, workplaces, and experiences that are thoughtfully designed to support rest, resilience, and renewal. Every story shared through LX is grounded in discernment—why a place exists, who it serves best, and how it fits into a larger way of living well.
At its core, LX is about translation: making high-end wellness accessible without diluting its integrity, and helping brands articulate their value with clarity rather than hype. Through editorial storytelling, partnership strategy, and community-building, LX collaborates with global hospitality brands, wellness innovators, and lifestyle leaders who are shaping the next era of wellness tourism and wellness real estate.
LX invites its audience—and its partners—into a more considered vision of luxury: one defined by calm intelligence, thoughtful design, and experiences that genuinely improve how people live, travel, and restore.
